Amer Sports Acquires Armada Skis
Add another feather in Amer Sports Corp‘s cap. The Ogden-based company spent approximately $4.1 million to integrate Park City’s Armada Skis. The new addition joins the cadre of sports brands that includes Salomon, Atomic, Arc’teryx and Suunto.
Armada, which according to the news release brings in approximately $10 million in annual net sales, will remain in Park City, building skis and products like mens and womens outerwear. “The acquisition enables us to further accelerate especially in the US market where Armada has a solid presence. Further, the acquisition is synergistic, as we have already in the past collaborated through a joint manufacturing arrangement. We’re pleased to welcome them into our portfolio of strong, well-positioned brands”, says Michael Schineis, President of Amer Sports Winter Sports Equipment.
Who Is Armada
Iconic freeskiers JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, as well as photographer Chris O’Connell, founded the company in the early 2000s. It became one of skiing’s first independent, athlete-owned and operated brands. In 2015, the company relocated from its longtime headquarters in Costa Mesa, Calif., to Park City, Utah.