It took more than 20 years for a Frenchman to win the FIS Alpine World Cup’s Big Globe but Alexis Pinturault conquered his demons; on his 30th birthday no less. Bolle’s short film – VISION: Alexis Pinturault’s Quest For Excellence follows the elite racer through training regimens, travel and equipment decisions as he brings viewers into his grueling world cup ski season that resulted in Pinturault capturing the ultimate top prize in a nail-biting finale to the 2020-21 ski season.

“The idea of creating a behind the scenes documentary is just one more way we’re trying to improve the overall customer experience by providing unmatched access to an athlete and what it takes to win at the highest level,” said Andrea Cappelletti, Global Sports Marketing Manager at Bollé.

The 17-minute documentary, is part of Bollé’s marketing push to connect with its audience as they introduce a new lens called Volt+. The high-contrast lens was developed using Artificial Intelligence (AI) to evaluate 20 million different color combinations before determining the perfect lens. The brand is also using Augmented Reality (AR) to allow customers to not only see what its helmets and sunglasses look like on your face, but to then look out through Bollé’s top of the line Phantom lens. 

At the start of every winter, the top ski action filmmakers like Warren Miller and TGR bust out their latest homage to Ullr. Sponsored pro athletes travel the world in search of epic lines and bravado for the camera. What we audiences of enthusiastic recreational skiers don’t see is the pain and turbulence behind those lines.

For nearly every stuck landing are multiple fails that are never seen. Talented editors make those athletes look like superheroes of the slopes. Well, Matchstick Productions compiled this little reel of crashes, slams and tomahawks from their latest ski porn- Return to Send’er. They remind us that everyone’s human. These guys just have superhuman balls…and rubber limbs.

River surfing is a thing. Really. I wasn’t much of an ocean surfer because of the obvious- hard to paddle out, sharks, reefs, and I don’t live near the sea. But that hasn’t stopped river runners like Gannet Horn from finding his wave. 

River Surfer – an unassuming, simple, and community-oriented short doc produced by and promoted through ROAM- captures the heart of one man’s thrill of surfing whitewater. He’s not the only one, of course, as kayakers and standup paddlers have found new ways to play in the river. But you can get a taste of the “why” from watching this beautiful little short.

If you want to learn more about Gannett check out his interview here.