BOLLE’s Short Film Celebrates Determination
It took more than 20 years for a Frenchman to win the FIS Alpine World Cup’s Big Globe but Alexis Pinturault conquered his demons; on his 30th birthday no less. Bolle’s short film – VISION: Alexis Pinturault’s Quest For Excellence follows the elite racer through training regimens, travel and equipment decisions as he brings viewers into his grueling world cup ski season that resulted in Pinturault capturing the ultimate top prize in a nail-biting finale to the 2020-21 ski season.
“The idea of creating a behind the scenes documentary is just one more way we’re trying to improve the overall customer experience by providing unmatched access to an athlete and what it takes to win at the highest level,” said Andrea Cappelletti, Global Sports Marketing Manager at Bollé.
The 17-minute documentary, is part of Bollé’s marketing push to connect with its audience as they introduce a new lens called Volt+. The high-contrast lens was developed using Artificial Intelligence (AI) to evaluate 20 million different color combinations before determining the perfect lens. The brand is also using Augmented Reality (AR) to allow customers to not only see what its helmets and sunglasses look like on your face, but to then look out through Bollé’s top of the line Phantom lens.