If you’re a brand that’s looking for uber love from customers all you have to do is rescue animals. Ruffwear brand has been in the “awwwww” game for a few years now, bringing adventure-worthy dogs from local shelters to the GoPro Games and into the Outdoor Retailer Show in Salt Lake City, Utah. Not only did they parade them around the show, tempting attendees to adopt, but they provided transport costs to get the dogs back to their new homes. 

Starting this winter 2017-18 and moving forward, Ruffwear partners with the National Ski Patrol to style out avalanche rescue dogs all over the country. Said NSP Executive Director Meegan Moszynski, “NSP patrollers across the country train and work with avalanche rescue dogs all season long. These dogs are true working animals, and they will greatly benefit from the professional gear that Ruffwear creates.”

Founded in 1994, Ruffwear rocks the performance dog gear category. The brand manufactures multiple product lines including harnesses, packs, toys and more. “Our relationship with and support of the National Ski Patrol is an important part of what we get to do here at Ruffwear,” said Patrick Kruse, Ruffwear’s founder and director of product development. “On occasion, we have had the opportunity to participate in the training of these amazing working dogs and their handlers at the Wasatch Backcountry Rescue International Dog School. Over the years, we’ve been so appreciative of the dedication of these teams and the feedback they share about how our gear functions in demanding conditions. We know we’re getting it right when our gear performs in the extreme environments encountered by avalanche rescue dogs and their handlers. The relationships we share with working dogs are meaningful for all of us at Ruffwear. We’re very grateful for the efforts of ski patrollers and their dedicated dogs.”

Like Ruffwear, the National Ski Patrol supported the 2017 WBR International Dog School, including offering scholarships to a select few patrollers through its partnership with Subaru. This new partnership with Ruffwear will help both organizations promote and support the important work of avalanche rescue dogs, who work with ski patrols and mountain rescue organizations all over the world.

Ruffwear is not Just About Avalanche Dogs

Photo courtesy Ruffwear

Ruffwear is committed to enhancing the lives of all dogs and their human companions. To date, the RAD Adoption Program has helped bring together 72 outdoor adventurers and human companions, uniting trail mates, climbing partners, paddle pals and fishing buddies — and supporting the special bond shared by best friends.

You don’t have to be an outdoor retailer or ski patroller to benefit. All you need is a love for the outdoors and desire to provide an amazing lifestyle for a dog in need. Through its Ruff Adventure Dog Adoption Program with Best Friends Animal Society, Ruffwear covers the cost of adoption fees and travel expenses for newly adopted dogs from the Kanab, Utah sanctuary, as well as a new Ruffwear collar and leash to go home with. 

Based in Bend, Oregon, you can find Ruffwear products online and through specialty pet and outdoor retailers.

Give a good dog a home!