Nordica, one of our favorite ski brands at SPL, just partnered with SOS Outreach and Christy Sports to bring $$$ to underrepresented kids and get them outside. A limited-edition “Nordica Unleashed Outreach Ski” is now available for a crazy $1000 price tag in the hopes of raising $50k for SOS. Only 50 pairs have been produced and they are pretty cool looking.
The collaboration involving SOS Outreach, Christy Sports, and Nordica started in 2022 with four young women from around the country — Heidy Hernández and Veronica Saint Jane, SOS Outreach alumnae, and Frida Quintero and Delaney Muro, currently SOS program participants — to design a custom ski and bring it to market. The program gave the women the opportunity to learn about and contribute to the end-to-end commercial process. By telling their story and promoting the custom ski, the program hopes to generate funds for SOS Outreach.
What is SOS Outreach?
SOS Outreach is a national youth empowerment non-profit organization that cultivates a deep sense of belonging in kids and teenagers, unlimiting their future potential and impact on our world. Their programs extend from the Cascades and the Sierras to the Rockies and the Midwestern hills, serving more than 3,000 youth each year across 15 locations in 9 states. They offer year-round programming at several sites that combines the support of caring adults, the thrill of outdoor adventure, and the grounding of value-based leadership skills kids and teenagers need to become their best, unlimited selves. To learn more, visit sosoutreach.org.
Who are the four girls making these Nordica Unleashed Outreach skis?
The four women are from Seattle, Salt Lake City, Truckee and Vail, and worked closely with Nordica’s product development and design teams to create the Unleashed Outreach ski. Heidy Hernández, 21, from SLC, interned for Armada Skis through SOS’ Career Development Pipeline and is pursing a graphic design degree. Veronica Saint Jane, 21, from Seattle, has been with SOS since the 7th grade. She’s pursuing a degree in industrial design with a minor in writing and literature. Frida Quintero, 17, from Truckee, is in her fourth winter with SOS Outreach. Delaney Muro, 18, from Denver, is a high school senior and has been with SOS for over 6 years. She interned with industry partners like Smartwool and Tecnica Group.
The young women selected the Unleashed 108 for the project and conceptualized graphics and colors. The ski design is based on a topographical map of Silverton, Colorado, where the ski was unveiled over Martin Luther King Weekend, 2023. The design includes a compass with all four of the cohort’s names, the peak of Silverton Mountain as well as the streets in the town of Silverton. Nordica and SOS logos were incorporated in the design along with “Christy Creek,” a nod to Christy Sports.
“Adding the SOS logo to the ski was important,” stated Delaney Muro one of four women on the project. “I hope folks who purchase this ski walk away with a deeper connection to SOS. This was something that was designed with intention and so much love and passion. We really want people to know about all the good this program does.”
The limited-edition Nordica Unleashed Outreach Ski is exclusively available at www.christysports.com. As one of the key partners in the program, Christy is focused on supporting the four women of the project and provided direction to bring the product to market. Christy Sports will donate 100% of the sales to SOS Outreach. The sales will directly benefit 3,200 kids this year alone across those programs.