Author Archives: Jill Adler

State Of Americans in the Outdoors

by www.solio.com

7 a.m. came three hours too early. I did my best to rally though and slipped into the OR Industry breakfast at 7:30 a.m. Shshhh. I’m so stoked I didn’t blow it off. Marian Salzman from Trendspotting gave quite the lecture on the state of Americans and how the outdoor industry can get their attention. She’s one of the top trend forecasters in the country so when she speaks ears perk up. She told retailers they need to market to the inactivity of America or what she calls the Beached White Male (BMW). She said they (we) need to show them how to get outdoors…Outdoors For Dummies.

By Let Ideas Compete

Consumers don’t want to be hardcore extremists. They want soft rugged adventures where they can play safely outside. This is the pilates and yoga crowd as well as the angry white man who sits at a desk 24/7 pushing pixels. We all know guys like that. They feel disappointed and disenfranchised by all the broken promises in politics, business, the economy. We can give them a place to go and something to do on a Saturday. Show them the way, Grasshoppers.

Another cool thing she said is that “outdoors” does not mean “cut off”. No longer are people looking for some great escape where they unplug from the world. We want to connect even in the outdoors so you’ll see a whole lot more products in the market place next year and beyond addressing connectivity- GPS watches, solar chargers for iPhones and MP3s, websites like FB for outdoorsy folk, etc.

By jsrcyclist

And here was my favorite point: ‘No answer’ means a missed opportunity. When someone calls you for something, YOU CALL THEM BACK. It’s too easy now for them to call someone else or go somewhere else if you don’t respond. You want to keep customers (and friends), you return phonecalls, you put contact information in easy to find places or your website and you respond promptly when you get a question.

Finally, she said expensive things have lost their chic. It’s about having the highest functional product, not the most expensive. We aren’t going to spend more than we need to. You will see an explosion in “gritty chic” over the next few years where functionality is fashionable and stuff lasts more than a season. That’s good news for Cordura. They announced today at the show that they are going beyond backpacks and luggage and will make tough but comfortable apparel fabrics. Already Timberland, Wrangler and Levi’s are using the Cordura denim which makes a jean last four times longer. Now they’ve got fabrics for all types of outdoor clothing.

Armed with trend knowledge, we moved onto the floor.

Outdoor Retailer Media Suite

Day 1 of the OR Show ended with a media retreat at the Hotel Monaco. Verde PR out of Colorado rents a suite to showcase their outdoor clients and it’s an efficient way for writers like me to preview a handful (or better a roomful) of companies and not have to squeeze them into my already overbooked schedule at the Salt Palace Convention Center. Plus, they bring in massage therapists from Sanctuary in the Gateway Center who are some of the best in state. Nemo’s known for their tents but come next spring, Primaloft sleeping bags like this one will put them on the map for softgoods. It’s kind of a square mummy bag to give you ample hiproom. Would that make it a Squammy?

FoxRiver Socks has also incorporated Primaloft (Pronounced Prime – a – Loft for those of you who still say TEE-VA) into their line. I didn’t see any Primaloft in Stoic’s line. That’s Backcountry.com’s own brand. Looking forward to getting my hands on a Hadron Down Anorak pullover. Like the Patagonia down sweater but a hoody and cuter. I was hoping to see the TEKO sock puppet but the PR gal said they’re changing their image. They’re going high-tec with the SIN3RGI line of socks. Haven’t tried mine on yet but it’s a blend of an ultra-fine polyester yarn and Merino wool.

Commuter bikers should check out Biologic. They’ve got all sorts of gadgets to keep you connected and chic on your bike. My little one will love the wraplight. It’s supposed to wrap around a bike frame but she puts it on her bed like a nitelight. Her last one died a few months ago.

Over at the Zuke’s table was a bowl of HipAction sample treats. Glucasime. Perfect for the aging companion who still knows not when to stay home and rest. With Zuke’s new Superfood your pup can be vegan too. Zuke’s is making a ‘green’ dog treat they call Superfood. Makes sense that if you’re denying yourself meat products you should stay true to your dog as well.

 

I got home at about 11. Just enough time to crash and wake for the OR Industry breakfast at 7 a.m. yesterday. Glad I didn’t skip it though the temptation was there. Marian Salzman Trendspotting gave quite the lecture on the state of Americans and how the outdoor industry can get their attention.

Outdoor Retailer Show Opens with the Open Air Demo

My feet cried uncle, the backs of my legs are fried and my eyes are can barely focus. Yep. The Outdoor Retailer Show 2011 is on. The morning at Jordanelle Reservoir started off sunny both in weather and dispositions. Despite the clouds that bubbled in the distance the vendors at this year’s show couldn’t be more excited to meet and great retail store buyers and media.

Nearly 200 companies set up tents around the Hailstone section of the Park with the boating and stand up padding guys rimming the shoreline. Before we even hit the water Eton’s iPod speaker cases stopped me in my tracks. They’re solar powered, splash resistant and pretty decent sounding.

Next door we spotted these pretty “Sweaty Bands” – hair head bands created to stay put even during your workouts. I don’t know if it’ll hold up to one of Abi’s Sports Conditioning classes but it felt secure. The inner lining is velvet that grips your hair.

There were a few toy distributers present because of course no day on the water is complete without Frisbees, Smashballs, and ring tosses like The Original Ring Stix Game..As Seen On TV (the packaging says).

I haven’t had a chance to wear the Agion Active shirt but the built-in, “next generation odor elimination technology” sounds intriguing. Another top I can’t wait to wear is a body hugging KoreDry Bounceless Bra sport top from Victory. The girl at the booth demonstrated how a C-cup didn’t move while you wore it. Sorry, Guys. Plus, the quick dry Koredry fabric repels water but also breathes. It’s meant for water sports but I’m thinking it’s perfect for skiing.

The eco thing is alive and well it should be at OR. I got a tour through the Sustainable Living Roadshow bus with its solar top, bamboo interior and biodiesel engine. It still looked like a hippy band’s dormitory. We tossed trash into baskets and threw beanbags at targets painted with oil rigs and smoke stacks.

After a round of geocaching with Magellan’s little geocache specific, handhelds we went down to the water to talk boats. Everyone was out paddling. SUPs ruled the water with canoes a distant second. A decade ago whitewater kayaks were topdog. Now, only a handful of companies represent at OR- Prijon, Piranha, Liquid Solution, Wavesport. Paddleboards are just so simple on the water. You need a board and a paddle. You don’t even need a PFD apparently. In addition, many companies are busting out new lighter-weight designs.

My favorite sight was the “Mormon” kayak. Have another kid, add another cockpit. J

By the time on my new waterproof Flexx digital watch that looks kind of like one of those Lance Armstrong cancer wristbands, things were winding down for the day. I wish I had it on my trip to Montana. At $15 it’s exactly what you want when you’re doing class IIIs and swimming.

I headed home, changed and hit the road again for the Verde PR Media Suite at the Hotel Monaco. I’d tell you all about it but that will have to wait for tomorrow. I’m desperate for sleep and have to head to SLC at 6:30 a.m.

First Descents 2, Day 3 On The Water- The Hardest Part

They didn’t want to tell us or we would freak out. That’s my guess. “This is going to be a challenging stretch of water,” Pleeza says. We had a hydrology class in the morning after breakfast and it actually taught me a lot about what to look for on the water and how to handle the current and rocks. Or so I thought.

When we got to the put in, we left our boats and walked over to the first section of rapids. The skies were cold and gray and the water churned below. The river arced to the left, then right and out of sight. We talked about WORMS- Water, Obstacles, Route, and I can’t remember what ‘M and ‘S’ stand for – things to consider when looking at the river. OK, so most of it went right over my head. It was Crabs’ play-by-play orders after my first toss that made sense.

On the very first rapid, the one we scouted, the one I confidently hit, I leaned right, hugging the rock, just as Captain O explained to our ‘class’ this morning. Trouble was Clicks had zipped up on my left and bumped the bottom of my boat sending me upside down. In an instant my boat was right and my head was out of the water. Konvict was right behind Clicks and had Hand of Goded me. That means he reached over and flipped my boat upright. And it did feel like the hand of God had reached down and rescued me. After that, there was Crabs next to me; keeping me safe, explaining what I was seeing down river and how to interpret it for the path I wanted to run. Little good it did me. The next rapid sent me swimming. A wave had hit me sideways and I failed to square up (get the nose of my boat at a 90 degree angle to the wave) in time. I was upside down pulling a total brainfart. I know how to roll just not when it matters. So I pulled my spray skirt and swam out from under my boat. My redemption was climbing back into the kayak while it was still in the water. Captain O and Crabs were holding it between them so I crawled in. Pretty slick but no one seemed to notice. We had a lot of swimmers today.

I stayed dry the rest of the day. No more flips. Actually, I stayed dry all day thanks to the NRS suit the company sent my way. So very thankful. If the water was any colder we’d be skating instead of boating. They sent me a pair of their Maverick Gloves as well. Even if I didn’t boat like a champ, I looked and felt like one. Despite the clouds the scenery along the river painted that wilderness picture you’d expect. Occasionally we’d hit a section where the highway buzzed overhead but for the most part we paddled deep canyons with steep forested hills and rock walls stretching up as high as Marriotts.

At one point we were chilling in an eddy on river left when I spotted mountain goats on the outcroppings above the river. I called to the campers to look up. Sometimes you get so focused on the waves and ripples you forget to look around. We stayed a little bit longer after that.

The staffers didn’t tell us about the river because they didn’t want to frighten us. Good thing. The river kicked our butts anyway but we all made it through safely, exhausted and full of smiles.

After cold cuts again by the river we headed into the park for ‘alternative craft’ day. I shared the SUV with Spoonburg, Symbol, Konvict and Gomez and the laughter was non-stop. Whether it was comedy on the radio or comedy from Spoonburg, the jokes were flying. Konvict’s driving too added to the squeals. When Spoonburg spotted a black bear and her cub, we pulled a super fast U turn, cutting off a truck that was thinking about doing the same thing. Boy was the driver pissed. But we were first in line to snap photos of the bears.

We parked at Logan Peak Visitors Center, hiked a ways up the glacier and hauled ass back down on sleds. I stayed in the car last year and waited. This year, I participated. Something about the group this year was different. I felt welcome and encouraged. Last year at FD1 there were cliques where I felt I didn’t fit in. This time around we were all part of the same clique. It was a riot. Plus, I appreciated the extra leg workout. Sitting in a boat all day doesn’t do much for your quads.

By the campfire tonight I got the Spam hat. Each night the campers pass awards around- the Spam hat for the biggest goofball of the day (which I think should have gone to Konvict but it has to go to a camper), The Captain America Hat (for on land achievement), the silver vest (for on water achievement), and the Nemo Hat (for the biggest swimmer of the day). I was proud to be known as the clown. Apparently I was going nuts on the sled I shared with Clicks. He was the one who passed it to me. The evening ended on a high-note for me. The day did too.

First Descents Take Two Day 2

Well we’ve hit the river twice so far and the vibe couldn’t be more different from last year. Yesterday we put into Lake MacDonald and reinforced the skills we had learned- paddle techniques, wet exits even rolling. Pretty much everyone nailed at least one roll- even me. We played two quick games of Sharks and Minnows, had lunch of coldcuts and fruit then it was back into the boats to paddle down the creek. It was a mellow afternoon and a good thing too. I hadn’t gotten much sleep the night before. The gentle rock of my boat on the water nearly sent me to sleep at one point.

It was a sweet day watching everyone get back on the water. For most it’s been a year, for others, a couple. Some campers were doing FD for a third time. It was Tails’ 6th camp this year alone. When he’s done this summer, the blind camper will have 14 FD camps under his belt.

We had just popped out of the suburbans. Time to unload and dress!

 

My boat. They call me Scoop. Everyone at camp gets a nickname from the moment they arrive. In FD 1 we didn’t know real names until we were back at home and the email list was distributed. This time we take it amongst ourselves to learn everyone’s real name on Day 1.

My new womens Immersion drysuit fom NRS. Looking forward to testing it this week. It’s a Medium (I’m 120, 5’6″). Feels a bit big but the staffers say it’s the right size for me.

‘Burping’ the suit to get all of the air out. It’s kind of cool feeling like a giant ballon that’s deflating.

Time for the wet suit where you roll over and pull your sprayskirt. This technique will be used a lot by me this week.

But I did get my Eskimo roll!

B

Brad Ludden, the man who started it all is on the far left. Without his desire to share the river with cancer survivors none of us would be here this week.

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