The Outdoor Retailer Show is Back in Utah. Well, Not Really…It’s The Big Gear Show!


Something called The Big Gear Show is coming to Park City this summer in the hopes of reinvigorating Utah’s quest for outdoor brand recognition. The beehive state and Utah’s former governor Gary Herbert blew it big time when they let the hugest retail expo in the land move onto Colorado’s pastures, taking with it MILLIONS in tourism dollars.

The inaugural event in Park City, Utah, has the support of the Utah’s newest and less douchy Governor, Spencer Cox and will bring outdoor brands and retailers back to where they belong- a state teaming with outdoor recreation, public lands and national parks.

From climbing to cycling, overlanding to paddlesports, “we are excited to play host to the Big Gear Show 2021, an event that both celebrates the great outdoor recreation offerings of the state and the spirit of innovation and commerce that drives the modern economy here,” said Spencer Cox, Governor of Utah.

outdoor recreation in park city

The Big Gear Show isn’t exactly the Outdoor Retailer Show, but it was created with the needs of buyers front of mind, with the demo aspect fully integrated into the event. America’s first open-air trade show was created solely to meet the needs of outdoor shops and gear builders. The event is a demo and buying experience built for outdoor, bike, paddling and climbing buyers and makers. The show will feature a curated group of 500 hand-selected retailers and 250 brands across the outdoor and cycling industries. The demo is fully integrated into the event, so buyers get to paddle, ride bikes, and test gear all day. There is simply no better place to discover new brands and products.

The founders chose Park City for its incredible access to trails, roads and water for paddling, biking, and gear testing opportunities conveniently located onsite.

Paddle boarding will be demoed at the Big Gear Show

Park City is an outdoor paradise in the summer, offering legendary outdoor access that the state of Utah is famous for. “Utah is known as the crossroads of the west and has always been a gathering place for outdoor recreation and the industry. Deer Valley is a perfect place to experience the latest and greatest gear and connect with all the people that make the outdoor industry special. I am excited for some in-person time in the outdoors with all our friends from across the country,” added Pitt Grewe, Director of the Utah Office of Outdoor Recreation.

Park City Embraces The Big Gear Show 

Hiking in park city

Park City is a place retailers and brand teams want to go for vacation – which founders knew was important in creating an event in a location that everyone could get excited about. “There are so many incredible outdoor venues across the country, but none can match the accessibility of Park City and Utah’s Wasatch Range for adventuring and having an authentic and inspiring business gathering of outdoor recreationists,” said Kenji Haroutunian, show Director.  DAMN STRAIGHT.

Additionally, Park City’s ideal summer weather and convenience from the Salt Lake City International Airport just 40 minutes away, makes the iconic mountain town an obvious and easy choice for retailers and brands across the country.

To learn more about the show or to request an invitation, please visit


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