WWSRA Takes Over Snowbasin For OnSnow Demo


I can’t ski everything. I mean I can ski everything on a mountain but I can’t ski everything on a mountain on every new ski that’s due out next fall. We’re talking 1000s of products. Fat skis, skinny skis, racking skis, jibbing skis, all-mountain skis. And don’t even get me started on the snowboards.

In a space 300 feet by 60 feet, more than 100 ski and snowboard manufacturers descended on Snowbasin Resort in northern Utah to share what’s new for next season with outdoor retailers. It basically works like this- come next week all of your ski shops will start blowing out the 2012-2013 product to make room for the new stuff. But what exactly will go on those racks is still a mystery. Shops will go with the tried-and-true, the name branders, the companies they’ve loved for years- be it Salomon or Atomic or Rossignol, etc. Every now and then a shop rat or buyer will hop on something unique at one of these “on-snow demos”, create a buzz and soon you’ve got a pair of Line or Bluehouse or Volkl added to the mix. You just never know what will feel right on your feet until you actually slide them around.

This year’s WWSRA Demo at Snowbasin was no different. Pick a company, hand over a little neon-colored card with your name and DIN on it, grab a pair of demo skis, take it for a few turns (try it out in all types of conditions from soft crud to hardpack moguls0, drop them back, grab your card and move along to the next tent.

The annual two-day event was super friendly and super fun. You can bet you’ll see a whole new fleet of skis in the stores this fall.



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