We’re talking winter in August. Whaaaat? Screw summer. There are those that live for the white stuff; trailers for Warren Miller and TGR, gear previews from Powder Magazine, pre-season ski workouts; and the ability to purchase tickets for the first-ever First Chair Festival where all of your bro-brah peers will gather.

On Sept. 17, Powder and Newschoolers.com will bring all of the celebration into one venue on one day with ski film premieres, live music performances from Too Short and BoomBox, a pro rail jam on real snow, a giant gear sale, live fashion show, pro athlete meet & greets, a giant pop-up retail experience, food vendors, and craft beer.

First Chair Festival is the first, and only, skiing event of its kind in North America and it’s happening in Utah- The Complex at 500 W 100 S to be exact. Get ready to spend all day watching ski porn like Level 1 Productions’ “Pleasure” and Good Company’s “Vice Versa,” and watch top urban skiers compete over a two-story rail set up.

A giant retail experience with early season sales on gear, product giveaways, pro athlete appearances and autograph signings will round out the festivities in addition to plenty of food and full-service bars from the area’s best local vendors (21+ to drink). Organizers have yet to announce what bands will be performing  or what sponsors are involved but with a month to go, there’s plenty of time to gather a decent line-up.

Gates open to the giant block party at 1 p.m. and the whole thing closes down around 10 p.m.

Tickets are $20 before Sept. 16, 2016 and $25 at the door. VIP passes are $45/55 respectively.