Want to know why skiers and snowboarders flock to Whistler Blackcomb? The apres has its draw but, no, there’s a deeper connection. Magnetic, a 30-minute marketing endeavor by the Resort, focuses on that undeniable attraction; that hypnotic power of the area that keeps athletes coming back again and again.

Filmed entirely and solely at Whistler Blackcomb, the film will be the resort’s flagship piece of content for the 2017.18 winter season. The movie features athletes with connections to the Whistler area and filmed by local, high caliber talent. 

Origin Design & Communications, a full-service, creative and marketing agency specializing in outdoor sports and tourism, created the concept with the award-winning outdoor/adventure and commercial video producer Jeff Thomas directing the project.

The film will be released free online this fall but here’s a peek at the trailer: