Chamonix, France (February 13, 2024) – blackcrows, the iconic French ski brand focused on design-driven high-performance ski gear and apparel, has released its latest ski film, Chasing Niflheim. The blackcrows film takes viewers on a journey through the remote and untamed landscapes of British Columbia, showcasing the extraordinary talents of blackcrows athletes Christina Lusti and Andrew McNab.

Chasing Niflheim focuses on the first descent of the southwest couloir on Mount Niflheim, the third-highest peak in the Gold Range. Christina Lusti and Andrew McNab venture into the rugged terrain of the Monashee massif, where they discover a deep gouge carving through the 2800-meter summit.

Commenting on her experience, Lusti shared, “The way you move through the mountains is an expression of who you are and how you feel in that moment. Discovering your authentic imagination is the biggest gift in exploratory skiing and mastery in the mountains.”

Producer Flo Bastien said, “Christina is undoubtedly one of the best big mountain skiers out there. These last few years, she has incorporated mountaineering and climbing skills into her arsenal, opening up numerous opportunities for exploring new slopes.”

Lusti and McNab’s daring expedition was made possible by blackcrows’ innovative Draco Freebird skis, designed to blend freeride performance with backcountry autonomy. Reflecting on the collaboration, Bastien remarked, “Having collaborated with Christina for a while, I knew she’d have something in mind to put our new Draco Freebird to the test. This ski has been designed to bring freeride performance and backcountry autonomy together, which is exactly what Lusti’s Niflheim project was about.”

Film Credits:

Skiers: Christina Lusti & Andrew McNab

Principal Cinematography: Joshua Lavigne

Additional Cinematography: Andrew Gallant

Editor: Rasmus Bjerkan

Producer: Flo Bastien

For more information about blackcrows check out Ski Play Live TV and visit: black-crows.com.