While many of the pop-up gifting areas during the Sundance Film Festival offered the usual meet-and-greet with various companies and a bag full of swag, Oakley- makers of ski and snowboard gear- once again took things a step further. The Learn-To-Ride lounge at the Downstairs bar on Main Street dressed up celebs and brought them out for an afternoon of snowboarding. If they needed a little help, they got it from prosnowboarders

Celebrity like Adrian Grenier (Entourage), who’s band played in the Oakley venue at night, Dermot Mulroney (My Best Friend’s Wedding), Octavia Spencer (Academy Award Winner, The Help), and approved media (that’s me) were gifted New Era hats and scarves, some slick soft shell Oakley pants, matching insulated jackets, goggles or sunglasses and hit the slopes with the pro boarders. If they would rather chill at the Lounge and wait for friends to return, they could taste the new chocolate-flavored Cream of Wheat and sign a bowl that will be auctioned for the Ronald McDonald Foundation, or down a healthy ‘mocktail’ made with Emergen-C- dissolvable vitamins and antioxidants to support your immune system and boost energy. The pink lemonade was one of the tastiest.

Photos by Ryan Freitas

Check out my new Oakley Changeovers.

Supermodel Alessandra Ambrosio snags some Oakley gear for her husband too.

Tim Daly Getty Images for Oakley