I first heard of Urban Herding at the Sundance 2013 Zen Den. The lounge, devoted to healing, social consciousness and a non-profit called Heal One World had invited a company called the Zoom Room to participate. The Zoom Room came with all sorts of goodies from pet partners (dog swag!) and an interest in exposing their company to media and VIPs with pets. ZR is basically a large indoor dog park with certified training, agility gear and the ability to be rented out for private time. Think Gymboree for dogs. Very cool concept for cities that lack enough open space.

As I sipped Hint Water (a naturally flavored, zero-calorie water that’s better than most) I thought, “I’m not sure it’s something that would fly in Park City.” Most dog owners- that’s about 80 percent of our community- take their pups on the trails, lakes, slopes and basically anywhere they can so they get plenty of exercise; but the Zoom Room owner made some indelible points- that it’s often way too cold in the winter to stay out too long; that there’s nowhere nearby for a herding dog to get his sheep on, that the closest agility course (besides a mountain bike trials lap) is 45 minutes away; that when it’s hot in the summer, the doggy does nothing but sleep all day. I’m pretty sure I’d spend the $15 for an hour inside this air-conditioned/heated playground if it were here.

In the meantime, he mentioned that an Aussie like Takoda might want to try Urban Herding. My ears pricked up. The newest dog sport in the U.S. is spreading like bunnies. You heard it here first, Folks! Treibball originated in Germany. Instead of livestock, dogs herd exercise balls, maneuvering them from a start point to a specific goal where you direct from a distance.  Dogs burn off energy, problem solve and learn self-control. It’s also a team sport where both you and your dog work together.

[youtube=http://www.youtube.com/watch?v=acCt7VWTnlg]

I can’t wait to try this at home. My dog already has fun with the soccer ball.

Celebrities and filmmakers visited the Zen Den through Sundance week for massages, yoga classes, Tres Sietes Tequila happy hours, and evening screenings of conscious films (animal night screened Buck, a 2011 Sundance documentary).

Tony Danza and Mariel Hemingway (holding SkinGlow’s Shea Butter). This was the first year for the Zen Den but you can find a similar atmosphere in Los Angeles at the Heal One World foundation – a program that offers alternative treatments and fitness classes to low-income and underserved demographics.

While many of the pop-up gifting areas during the Sundance Film Festival offered the usual meet-and-greet with various companies and a bag full of swag, Oakley- makers of ski and snowboard gear- once again took things a step further. The Learn-To-Ride lounge at the Downstairs bar on Main Street dressed up celebs and brought them out for an afternoon of snowboarding. If they needed a little help, they got it from prosnowboarders

Celebrity like Adrian Grenier (Entourage), who’s band played in the Oakley venue at night, Dermot Mulroney (My Best Friend’s Wedding), Octavia Spencer (Academy Award Winner, The Help), and approved media (that’s me) were gifted New Era hats and scarves, some slick soft shell Oakley pants, matching insulated jackets, goggles or sunglasses and hit the slopes with the pro boarders. If they would rather chill at the Lounge and wait for friends to return, they could taste the new chocolate-flavored Cream of Wheat and sign a bowl that will be auctioned for the Ronald McDonald Foundation, or down a healthy ‘mocktail’ made with Emergen-C- dissolvable vitamins and antioxidants to support your immune system and boost energy. The pink lemonade was one of the tastiest.

Photos by Ryan Freitas

Check out my new Oakley Changeovers.

Supermodel Alessandra Ambrosio snags some Oakley gear for her husband too.

Tim Daly Getty Images for Oakley

It’s not the floor of the NY stock exchange but the buying is brisk in Park City this week as film distributors, filmmakers and acquisitions departments hustle to find the next “Beasts of the Southern Wild.”

After the slew of 2013 Oscar nominees that came from last year’s Sundance pool in the best documentary category, it was expected that distributors would have their eyes on the documentaries.    HBO Films has just purchased Pussy Riot- the film that chronicles the story of the radical, feminist punk rock band that went to jail after a Moscow performance. This becomes the fifth documentary purchase so far after Twenty Feet From Stardom (Radius), Dirty Wars (Sundance Selects), The Summit (Sundance Selects) and History of the Eagles (Showtime) sold early this week.  Michael Winterbottom’s “The Look of Love,” was the first dramatic feature sold do far at Sundance. It premiered last Saturday night at the Eccles Theatre. 

I just got stopped on the street and invited into the HP Tent for some live music. Must have been my new doo from the DoveColorCare popup salon that’s winding down today at the TR Suites Gifting Lounge. But actually, the tent is open to anyone! It’s yet another opportunity for the general public to participate in Sundance. HP is serving fresh hot cocoa and offering free “Festival Tours” to “enhance your Sundance experience”. Guides leave from the tent at 10 a.m. and noon every day and walk you all over Main Street to show you the inner workings of the Fest venues and offer a low-key introduction to the mayhem.

If you already know your way around, hang out at the tent and take in some excellent live music. The spot next to the Kimball Art Center has been rocking all weekend. This morning it’s a new rock band out of Vancouver, B.C. called Lift Off. But you”ll never know what you’re going to hear and like throughout the day so make the HP Live Tent a regular stop on your own Fest tour. Not to mention that the location has the best WiFi hotspot I’ve found in Park City so far.