Category Archives: Sundance

2012 Sundance Films Announced

Drumroll, Please!

 

Sundance Institute announced today their choices for the U.S. and World Cinema Dramatic and Documentary Competitions of the 2012 Sundance Film Festival, January 19 through 29.

 

John Cooper, Director of the Sundance Film Festival, said, “In these challenging economic times, filmmakers have had to be more resourceful and truly independent in their approaches to filmmaking. Looking at this year’s submissions, the result is more fully realized visions and stronger stories; we are proud to see the Festival emerging as a key indicator of the health and creativity of our filmmaking community. The overall quality of the films in the 2012 Competition section will make for an exciting Festival and a remarkable year ahead for independent film audiences everywhere.”

 

For the 2012 Sundance Film Festival, 110 feature-length films were selected, representing 31 countries and 46 first-time filmmakers, including 26 in competition. These films were selected from 4,042 feature-length film submissions composed of 2,059 U.S. and 1,983 international feature-length films. 88 films at the Festival will be world premieres.

 

In addition to the four Competition categories, the Festival presents feature-length films in six out-of-competition sections. Films in the Spotlight, Park City at Midnight, NEXT <=> and New Frontier sections will be announced on December 1. Films in the Premieres and Documentary Premieres sections will be announced on December 5.

 

On Day One, the Festival will screen one narrative film and one documentary from both the U.S. and World Cinema competitions, as well as one shorts program.

 

U.S. DRAMATIC COMPETITION

The world premieres of 16 American narrative feature films.

Beasts of the Southern Wild / U.S.A. (Director: Benh Zeitlin, Screenwriters: Benh Zeitlin, Lucy Alibar) — Waters gonna rise up, wild animals gonna rerun from the grave, and everything south of the levee is goin’ under, in this tale of a six year old named Hushpuppy, who lives with her daddy at the edge of the world. Cast: Quvenzhané Wallis, Dwight Henry.

The Comedy / U.S.A. (Director: Rick Alverson, Screenwriters: Rick Alverson, Robert Donne, Colm O’Leary) — Indifferent even to the prospects of inheriting his father’s estate, Swanson whiles away his days with a group of aging Brooklyn hipsters, engaging in small acts of recreational cruelty and pacified boredom. Cast: Tim Heidecker, Eric Wareheim, Kate Lyn Sheil, Alexia Rassmusen, Gregg Turkington.

The End of Love / U.S.A. (Director and screenwriter: Mark Webber) — A young father unravels following the loss of the mother of his child. Cast: Mark Webber, Shannyn Sossamon, Michael Cera, Jason Ritter, Amanda Seyfried, Frankie Shaw.

Filly Brown / U.S.A. (Directors: Youssef Delara, Michael D. Olmos, Screenwriter: Youssef Delara) — A Hip Hop-driven drama about a Mexican girl who rises to fame and consciousness as she copes with the incarceration of her mother through music.Cast: Lou Diamond Phillips, Gina Rodriguez, Jenni Rivera, Edward James Olmos.

The First Time / U.S.A. (Director and screenwriter: Jonathan Kasdan) — Two high schoolers meet at a party. Over the course of a weekend, things turn magical, romantic, complicated and funny, as they discover what it’s like to fall in love for the first time.Cast: Brittany Robertson, Dylan O’Brien, Craig Roberts, James Frecheville, Victoria Justice.

For Ellen / U.S.A. (Director and screenwriter: So Yong Kim) — A struggling musician takes an overnight long-distance drive in order to fight his estranged wife for custody of their young daughter. Cast: Paul Dano, Jon Heder, Jena Malone, Margarita Levieva, Shay Mandigo.

Hello I Must Be Going / U.S.A. (Director: Todd Louiso, Screenwriter: Sarah Koskoff) — Divorced, childless, demoralized and condemned to move back in with her parents at the age of 35, Amy Minsky’s prospects look bleak – until the unexpected attention of a teenage boy changes everything. Cast: Melanie Lynskey, Blythe Danner, Christopher Abbott, John Rubinstein, Julie White. 

 

DAY ONE FILM

Keep the Lights On / U.S.A. (Director: Ira Sachs, Screenwriters: Ira Sachs, Mauricio Zacharias) — An autobiographically inspired story of a passionate long-term relationship between two men driven by addiction and secrets but bound by love and hopefulness. Cast: Thure Lindhardt, Zachary Booth, Julianne Nicholson, Souleymane Sy Savane, Paprika Steen.

LUV / U.S.A. (Director: Sheldon Candis, Screenwriters: Sheldon Candis, Justin Wilson) — An orphaned 11-year-old boy is forced to face the unpleasant truth about his beloved uncle during one harrowing day in the streets of Baltimore. Cast: Common, Michael Rainey Jr., Dennis Haysbert, Danny Glover, Charles S. Dutton.

Middle Of Nowhere / U.S.A. (Director and screenwriter: Ava DuVernay) — When her husband is incarcerated, an African-American woman struggles to maintain her marriage and her identity. Cast: Emayatzy Corinealdi, David Oyelowo, Omari Hardwick, Lorraine Touissant, Edwina Findley.

Nobody Walks / U.S.A. (Director: Ry Russo-Young, Screenwriters: Lena Dunham, Ry Russo-Young) — Martine, a young artist from New York, is invited into the home of a hip, liberal LA family for a week. Her presence unravels the family’s carefully maintained status quo, and a mess of sexual and emotional entanglements ensues. Cast: John Krasinski, Olivia Thirlby, Rosemarie DeWitt, India Ennenga, Justin Kirk.

Safety Not Guaranteed / U.S.A. (Director: Colin Trevorrow, Screenwriter: Derek Connolly) — A trio of magazine employees investigate a classified ad seeking a partner for time travel. One employee develops feelings for the paranoid but compelling loner and seeks to discover what he’s really up to. Cast: Aubrey Plaza, Mark Duplass, Jake Johnson, Karen Soni.

Save the Date / U.S.A. (Director: Michael Mohan, Screenwriters: Jeffrey Brown, Egan Reich, Michael Mohan) — As her sister Beth prepares to get married, Sarah finds herself caught up in an intense post-breakup rebound. The two fumble through the redefined emotional landscape of modern day relationships, forced to relearn how to love and be loved. Cast: Lizzy Caplan, Alison Brie, Martin Starr, Geoffrey Arend, Mark Webber.

Simon Killer / France, U.S.A. (Director and screenwriter: Antonio Campos) — A recent college graduate goes to Paris after breaking up with his girlfriend of 5 years. Once there, he falls in love with a young prostitute and their fateful journey begins. Cast: Brady Corbet, Mati Diop, Constance Rousseau, Michael Abiteboul, Solo.

Smashed / U.S.A. (Director: James Ponsoldt, Screenwriters: Susan Burke, James Ponsoldt) — Kate and Charlie are a young married couple whose bond is built on a mutual love of music, laughter and… drinking. When Kate decides to get sober, her new lifestyle brings troubling issues to the surface and calls into question her relationship with Charlie. Cast: Mary Elizabeth Winstead, Aaron Paul, Octavia Spencer, Nick Offerman, Megan Mullally.

The Surrogate / U.S.A. (Director and screenwriter: Ben Lewin) — Mark O’Brien, a 36-year-old poet and journalist with an iron lung, decides he no longer wishes to be a virgin. With the help of his therapist and the guidance of his priest, he contacts a professional sex surrogate to take him on a journey to manhood. Cast: John Hawkes, Helen Hunt, William H. Macy. 

 

U.S. DOCUMENTARY COMPETITION

The world premieres of 16 American documentary films.

Ai Weiwei: Never Sorry / U.S.A., China (Director: Alison Klayman) — Renowned Chinese artist and activist Ai Weiwei has garnered international attention as much for his ambitious artwork as his political provocations and increasingly public clashes with the Chinese government.

The Atomic States of America / U.S.A. (Directors: Don Argott, Sheena M. Joyce) — In 2010, the United States announced construction of the first new nuclear power plant in more than 32 years. A year later, a 9.0 magnitude earthquake struck the Fukushima Power Plant in Japan sparking a fierce debate in the U.S. over the safety and viability of nuclear power.

Chasing Ice / U.S.A. (Director: Jeff Orlowski) — Science, spectacle and human passion mix in this stunningly cinematic portrait as National Geographic photographer James Balog captures time-lapse photography of glaciers over several years providing tangible visual evidence of climate change.

DETROPIA / U.S.A. (Directors: Heidi Ewing, Rachel Grady) — The woes of Detroit are emblematic of the collapse of the U.S. manufacturing base. This is the dramatic story of a city and its people who refuse to leave the building, even as the flames are rising.

ESCAPE FIRE: The Fight to Rescue American Healthcare / U.S.A. (Directors: Matthew Heineman, Susan Froemke) — What can be done to save our broken medical system? Powerful forces are trying to maintain the status quo in a profit-driven medical industry, but a movement to bring innovative methods of prevention and healing is finally gaining ground – potentially saving the health of a nation.

Finding North / U.S.A. (Directors: Lori Silverbush, Kristi Jacobson) — A crisis of hunger looms in America and is not limited to the poverty stricken and uneducated. Can a return to policies of the 1970s save our future?

The House I Live In / U.S.A. (Director: Eugene Jarecki) — For over 40 years, the War on Drugs has accounted for 45 million arrests, made America the world’s largest jailer and damaged poor communities at home and abroad. Yet, drugs are cheaper, purer and more available today than ever. Where did we go wrong and what is the path toward healing?

How to Survive a Plague / U.S.A. (Director: David France) — The untold story of the intensive efforts that turned AIDS into a manageable condition – and the improbable group of (mostly HIV-positive) young men and women whose amazing resilience broke through a time of rampant death and political indifference.

The Invisible War / U.S.A. (Director: Kirby Dick) — An investigative and powerfully emotional examination of the epidemic of rape of soldiers within the U.S. military, the institutions that cover up its existence and the profound personal and social consequences that arise from it.

Marina Abramović The Artist is Present / U.S.A. (Director: Matthew Akers) — Marina Abramović prepares for a major retrospective of her work at The Museum of Modern Art in New York hoping to finally silence four decades of skeptics who proclaim: ‘But why is this art?’

ME at the ZOO / U.S.A. (Directors: Chris Moukarbel, Valerie Veatch) — With 270 million hits to date, Chris Crocker, an uncanny young video blogger from small town Tennessee, is considered the Internet’s first rebel folk hero and at the same time one of its most controversial personalities.

The Other Dream Team / Lithuania, U.S.A. (Director: Marius Markevicius) — The 1992 Lithuanian National Basketball Team went from the clutches of Communism to the Summer Olympics in Barcelona – a testament to the powerful role of sports as a catalyst for cultural identity.

The Queen of Versailles / U.S.A. (Director: Lauren Greenfield) — Jackie and David were triumphantly constructing the biggest house in America – a sprawling, 90,000-square-foot palace inspired by Versailles – when their timeshare empire collapses and their house is foreclosed. Their rags-to-riches-to-rags story reveals the innate virtues and flaws of the American Dream. DAY ONE FILM

Slavery By Another Name / U.S.A. (Director: Sam Pollard) — As slavery came to an end with Abraham Lincoln’s Emancipation Proclamation, a new system of involuntary servitude took its place with shocking force, brutalizing, terrorizing and ultimately circumscribing the lives of hundreds of thousands of African Americans well into the 20th century.

Love Free or Die: How the Bishop of New Hampshire is Changing the World / U.S.A. (Director: Macky Alston) — One man whose two defining passions are in conflict: An openly gay bishop refuses to leave the Church or the man he loves.

We’re Not Broke / U.S.A. (Directors: Karin Hayes, Victoria Bruce) — As American lawmakers slash budgets and lay off employees, leaving many people scrambling to survive, multibillion-dollar corporations are concealing colossal profits overseas to avoid paying U.S. income tax. Fed-up Americans are taking their frustration to the streets.

 

WORLD CINEMA DRAMATIC COMPETITION

Fourteen films from emerging filmmaking talents offer fresh perspectives and inventive styles.

4 Suns / Czech Republic (Director and screenwriter: Bohdan Sláma) — Immature Fogi attempts to straighten up and accept his responsibilities as a new husband and father, as well as role model to his troubled son from a previous relationship, but finds himself unable to change his nature, leaving him to watch haplessly as his family begins to crumble. Cast: Jaroslav Plesl, Aňa Geislerová, Karel Roden, Jiří Mádl, Klára Melíšková. World Premiere

About the Pink Sky / Japan (Director and screenwriter: Keiichi Kobayashi) — A high school girl finds a wallet full of money and tracks down its owner, leading to unexpected consequences for the girl and her friends. Cast: Ai Ikeda, Ena Koshino, Reiko Fujiwara, Tsubasa Takayama, Hakusyu Togetsuan. International Premiere

Can / Turkey (Director and screenwriter: Rasit Celikezer) — A young married couple live happily in Istanbul, but their decision to illegally procure a child threatens their future together. Cast: Selen Ucer, Serdar Orcin, Berkan Demirbag, Erkan Avci. World Premiere

Father’s Chair (A Cadeira do Pai) / Brazil (Director: Luciano Moura, Screenwriters: Elena Soarez, Luciano Moura) — Following the trail of his runaway teen son, Theo confronts his own identity as a son, a father and a man along the way. Cast: Wagner Moura, Lima Duarte, Mariana Lima. World Premiere

L / Greece (Director: Babis Makridis, Screenwriters: Efthymis Filippou, Babis Makridis) — A man who lives in his car gets caught up in the undeclared war between motorcycle riders and car drivers. Cast: Aris Servetalis, Makis Papadimitriou, Lefteris Mathaios, Nota Tserniafski, Stavros Raptis. World Premiere

The Last Elvis (El Ultimo Elvis) / Argentina (Director: Armando Bo, Screenwriters: Nicolás Giacobone and Armando Bo) — A Buenos Aires Elvis impersonator who believes that he is the reincarnation of the King struggles to shake free from reality and live his musical dream. Cast: John McInerny, Griselda Siciliani, Margarita Lopez. World Premiere

Madrid, 1987 / Spain (Director and screenwriter: David Trueba) — The balance of power and desire constantly shifts during the meeting of an older journalist and a young student, of two generations completely foreign to one another. Cast: José Sacristán, María Valverde, Ramon Fontserè. International Premiere

My Brother the Devil / United Kingdom (Director and screenwriter: Sally El Hosaini) — A pair of British Arab brothers trying to get by in gangland London learn the extraordinary courage it takes to be yourself. Cast: James Floyd, Saïd Taghmaoui, Fady Elsayed. World Premiere

Teddy Bear / Denmark (Director: Mads Matthiesen, Screenwriters: Mads Matthiesen, Martin Pieter Zandvliet) — Dennis, a painfully shy 38-year-old bodybuilder who lives with his mother, sets off to Thailand in search of love. Cast: Kim Kold, Elsebeth Steentoft, Lamaiporn Sangmanee Hougaard, David Winters, Allan Mogensen. World Premiere

Valley of Saints / India, U.S.A. (Director and screenwriter: Musa Syeed) — Gulzar plans to run away from the war and poverty surrounding his village in Kashmir with his best friend, but a beautiful young woman researching the dying lake leads him to contemplate a different future Cast: Gulzar Ahmad Bhat, Mohammed Afzal Sofi, Neelofar Hamid. World Premiere

Violeta Went to Heaven (Violeta se Fue a Los Cielos) / Chile, Argentina, Brazil, Spain (Director: Andrés Wood, Screenwriters: Eliseo Altunaga, Rodrigo Bazaes, Guillermo Calderón, Andrés Wood) — A portrait of famed Chilean singer and folklorist Violeta Parra filled with her musical work, her memories, her loves and her hopes. Cast: Francisca Gavilán, Thomas Durand, Luis Machín, Gabriela Aguilera, Roberto Farías. International Premiere

Wish You Were Here / Australia (Director: Kieran Darcy-Smith, Screenwriters: Felicity Price, Kieran Darcy-Smith) — Four friends embark on a carefree holiday, but only three return home. Who knows what happened on that fateful night? Cast: Joel Edgerton, Teresa Palmer, Felicity Price, Antony Starr. World Premiere. DAY ONE FILM

WRONG / France (Director and screenwriter: Quentin Dupieux) — Dolph searches for his lost dog, but through encounters with a nympho pizza-delivery girl, a jogging neighbor seeking the absolute, and a mysterious righter of wrongs, he may eventually lose his mind… and his identity. Cast: Jack Plotnick, Eric Judor, Alexis Dziena, Steve Little, William Fichtner. World Premiere

Young & Wild / Chile (Director: Marialy Rivas, Screenwriters: Marialy Rivas, Camila Gutiérrez, Pedro Peirano) — 17-year-old Daniela, raised in the bosom of a strict Evangelical family and recently unmasked as a fornicator by her shocked parents, struggles to find her own path to spiritual harmony. Cast: Alicia Rodríguez, Aline Kuppenheim, María Gracia Omegna, Felipe Pinto. World Premiere

 

WORLD CINEMA DOCUMENTARY COMPETITION

Twelve documentaries by some of the most courageous and extraordinary filmmakers working today.

½ REVOLUTION / Denmark (Directors: Omar Shargawi, Karim El Hakim) — In January 2011, two filmmakers captured the reality of the Egyptian revolution as it occurred out of view from the world’s media in the alleyways and streets away from the square – and in the process were arrested by the secret police. North American Premiere

5 Broken Cameras / Palestine, Israel, France (Directors: Emad Burnat, Guy Davidi) — A Palestinian journalist chronicles his village’s resistance to a separation barrier being erected on their land and in the process captures his young son’s lens on the world. International Premiere

THE AMBASSADOR / Denmark (Director: Mads Brügger) — What happens when a very white European man buys his way into being a diplomat in one of Central Africa’s most failed nations? Welcome to the bizarre and hidden world of African diplomacy, where gin and tonics flow and diamond hustlers and corrupt politicians run free. North American Premiere

BIG BOYS GONE BANANAS!* / Sweden (Director: Fredrik Gertten) — The behind-the-scenes story of a full-scale attack on freedom of speech. When Dole set its sights on the WG Film production Bananas!* in May 2009, confusion was the method, aggression was the tactic and media control was the story. North American Premiere

China Heavyweight / Canada, China (Director: Yung Chang) — In central China, where a coach recruits poor rural teenagers and turns them into Western-style boxing champions, the top students face dramatic choices as they graduate – should they fight for the collective good or for themselves? A metaphor for the choices everyone in the New China faces now. World Premiere

Gypsy Davy / Israel, U.S.A., Spain (Director: Rachel Leah Jones) — How does a white boy with Alabama roots become a Flamenco guitarist in Andalusian boots? A tale of self-invention and the pursuit of happiness, regardless of the cost to others.International Premiere

The Imposter / United Kingdom (Director: Bart Layton) — In 1994 a 13-year-old boy disappears from his home in San Antonio, Texas. Three and a half years later he is found alive thousands of miles away in Spain with a shocking story of kidnap and torture. But all is not what it seems in this tale that is truly stranger than fiction. World Premiere

Indie Game: The Movie / Canada (Directors: Lisanne Pajot, James Swirsky) — Follow the dramatic journeys of indie game developers as they create games and release those works, and themselves, to the world. World Premiere

The Law in These Parts / Israel (Director: Ra’anan Alexandrowicz) — Israel’s 43-year military legal system in the Occupied Palestinian Territories unfolds through provocative interviews with the system’s architects and historical footage showing the enactment of these laws upon the Palestinian population. International Premiere

Payback / Canada (Director: Jennifer Baichwal) — Based on Margaret Atwood’s best-selling book, Payback explores how debt is a central organizing principle in our lives – influencing relationships, societies, governing structures and the very fate of this planet. World Premiere

Putin’s Kiss / Denmark (Director: Lise Birk Pedersen) — 19-year-old Marsha is a model spokesperson in a strongly nationalistic Russian youth movement that aims to protect the country from its enemies. When she starts recognizing the organization’s flaws, she must take a stand for or against it. North American Premiere

Searching for Sugar Man / Denmark, United Kingdom (Director: Malik Bendjelloul) — Rodriguez was the greatest ’70s US rock icon who never was. Hailed as the greatest recording artist of his generation he disappeared into oblivion – rising again from the ashes in a completely different context many miles away. World PremiereDAY ONE FILM


 

A Sundance Gifting I Will Go

The first weekend of Sundance has ended and if you stick around past today, you’ll be one of the few. Everything, and I mean everything happened between Thursday and Sunday. There will still be premieres and other films to watch throughout the week but almost all of the gifting and celeb sightings will wane after Monday. In the past, there was that push to spread the events and hubbub to last until Sundance close but with the economy, it’s back to crushing it on opening weekend.

I made a mad dash, therefore, to start my product march. I walked into the crammed Sky Suite at the Sky Lodge near Main Street and immediately started mingling and eyeballing the products set aside for VIPs. The Perky Jerky dude who insisted I try his caffeinated beef jerky and handed me packets of the mighty meat. At home, Ryan grabbed my can of AXE Twist and you’d think he never saw deodorant before. With the new twist-down cap, the top won’t get lost in your gym bag. Wish they had given me antiperspirant too. Ryan will definitely need the AXE Twist shower gel they included in my bag.
See, not everything gifted at Sundance is targeted for the rich and elite. Just those that dig pampering. I could barely squeeze past all of the cliques of filmmakers and pretty women to speak with the EOS people. EOS (Evolution of Simplicity-www.evolutionofsmooth.com) is a line of natural, affordable skincare products that smell great (not too fruity) and feel silky. Plus, they come in smart packaging. The organic lip sphere is a cute little egg of lip balm made with antioxidant-rich vitamin E, shea butter, jojoba oil, SPF 15 but petrolatum and paraben free. The brand new hypoallergenic body lotion is due out on shelves this month.
All this schmoozing was making me parched. I could either belly up to the Eldridge bar from New York City where DJ Spider was spinning or throw back a cappuccino from Café Bustelo (http://cafebustelo.com/). The company was promoting a sinfully rich hot chocolate (made with milk not water) and single-serving cappuccino packets. Between the espresso and my Low-carb Monster drink, I moved into mission mode for the ultimate coup.
Former supermodel Rachel Hunter fawned all over pieces from Italian jewelry designer Rebecca (http://www.testiusa.com/) and they generously lavished her with a double-chain necklace and $500 chunky stone ring. The brand creates edgy, sexy pieces in stainless steel, bronze and semi-precious stones. After the reps were done snapping a slew of ‘Rachel’ shots, the host turned to me with a warm welcome as if I were just as cool as she was. See, not everyone at Sundance ignores you if you’re not in a film! I walked with a gilded bronze pendant necklace. The line is featured at J. Brooks at The Gateway and Fashion Plaza in Murray if you’d like some hands-on shopping of your own.
Just as I was starting to feel extra special, AMC Theaters provided the reality check. AMC gave VIPs a premiere pass for free movie-going at all AMC Theaters for the year. I got a box of Gummi Stars and Twizzlers. Guess it’s a good thing for me that there are no AMC Theaters in Utah. Two other sponsors at the Sky Suite payed it forward by donating to Haiti. Premium LG Group got celebs to sign a limited edition Burton-Corona Snowboard to auction off with a partner charity site. Giiv, gave away gift cards for Global Giving where VIPS choose from about 15 Haitian relief efforts.
One of the coolest gifts and giving idea came from Blanket America (http://www.blanketamerica.com/). One side of the blanket features Obama’s inaugural speech (where he mentions “our patchwork heritage is a strength, not a weakness”), the other, a true old-school patchwork quilt of 13 different fabrics representing our original 13 colonies. For every Patchwork Heritage Quilt gifted at Sundance, Blanket America will give another to the needy. Blanket America aims to provide 1 million blankets to our country’s neediest citizens this year.
How funny I must have looked trotting down Main Street carrying a quilted blanket as I weaved between hordes of people in black peacoats and impractical shoes. I had 10 minutes to get to the Tweet House before they shut down for good. I heard Hitachi’s G-Technology was gifting harddrives. Now we’re talking…
Twitter staked out Park City’s The Shop yoga studio for their multi-tiered showcase of all things social and digital. This first “Tweet House” featured daytime panel discussions, product-gifting, evening special events and performances with live interactive video broadcasts from the “Tweet House,” on Ustream.com. The warehouse space off of Park Avenue was bumping for ‘happy hour’ but the sponsor tables were still manned. I snagged a killer vintage-style cotton shirt from Cohesive (http://cohesiveapparel.com/) before scanning the room for G-Tech. Lots of media technology from sound systems to web interfaces lined the perimeter. It seemed out of place to find Lift Kits insoles. The shoe insoles add an inch of height where no one can see. But I suppose we can all find amusement as the ‘bigger person’. Plus, I always wanted to be 5’7″. Ah ha! I zeroed in. Erin fervently shook my hand and introduced me to the Macbook-compatible G Drive mobile 500 GB USB. The sleek, white porcelain box -just slightly bigger than an iTouch – matches the latest Apple notebooks. The rugged, portable drive comes out next month and offers super speedy storage, rendering and backup(on a 5400RPM 2.5-inch drive).
“The Sundance Film Festival is the largest U.S. gathering for independent cinema and is the perfect venue for our G-Technology products,” said Hitachi Global Storage Technologies spokesman Mike Cordano. “We are pleased to help increase the vitality of independent film and filmmakers, and expand our reach within the film community.”
Everyone sponsor I spoke with said the same thing. They welcomed Sundance as the springboard to exposing them to the world. Can’t wait to dive back in tomorrow.

A Gifting I Will Go

The first weekend of Sundance has ended and if you stick around past today, you’ll be one of the few. Everything, and I mean everything happened between Thursday and Sunday. There will still be premieres and other films to watch throughout the week but almost all of the gifting and celeb sightings will wane after Monday. In the past, there was that push to spread the events and hubbub to last until Sundance close but with the economy, it’s back to crushing it on opening weekend.

I made a mad dash, therefore, to start my product march. I walked into the crammed Sky Suite at the Sky Lodge near Main Street and immediately started mingling and eyeballing the products set aside for VIPs. It was the final day for them so a few of the Suite’s sponsors were ‘gifted out.’ Not so for the Perky Jerky dude who insisted I try his caffeinated beef jerky and handed me packets of the mighty meat. At home, Ryan grabbed my can of AXE Twist and you’d think he never saw deodorant before. With the new twist-down cap, the top won’t get lost in your gym bag. Wish they had given me antiperspirant too. Ryan will definitely need the AXE Twist shower gel they included in my bag.
See, not everything gifted at Sundance is targeted for the rich and elite. Just those that dig pampering. I could barely squeeze past all of the cliques of filmmakers and pretty women to speak with the EOS people. EOS (Evolution of Simplicity-www.evolutionofsmooth.com) is a line of natural, affordable skincare products that smell great (not too fruity) and feel silky. Plus, they come in smart packaging. The organic lip sphere is a cute little egg of lip balm made with antioxidant-rich vitamin E, shea butter, jojoba oil, SPF 15 but petrolatum and paraben free. The brand new hypoallergenic body lotion is due out on shelves this month.
All this schmoozing was making me parched. I could either belly up to the Eldridge bar from New York City where DJ Spider was spinning or throw back a cappuccino from Café Bustelo (http://cafebustelo.com/). The company was promoting a sinfully rich hot chocolate (made with milk not water) and single-serving cappuccino packets. Between the espresso and my Low-carb Monster drink, I moved into mission mode for the ultimate coup.
Former supermodel Rachel Hunter fawned all over pieces from Italian jewelry designer Rebecca (http://www.testiusa.com/) and they generously lavished her with a double-chain necklace and $500 chunky stone ring. The brand creates edgy, sexy pieces in stainless steel, bronze and semi-precious stones. After the reps were done snapping a slew of ‘Rachel’ shots, the host turned to me with a warm welcome as if I were just as cool as she was. See, not everyone at Sundance ignores you if you’re not in a film! I walked with a gilded bronze pendant necklace with a pricetag hovering around $600. Gulp. The line is featured at J. Brooks at The Gateway and Fashion Plaza in Murray if you’d like some hands-on shopping of your own.
Just as I was starting to feel extra special, AMC Theaters provided the reality check. AMC gave VIPs a premiere pass for free movie-going at all AMC Theaters for the year. I got a box of Gummi Stars and Twizzlers. Guess it’s a good thing for me that there are no AMC Theaters in Utah. Two other sponsors at the Sky Suite payed it forward by donating to Haiti. Premium LG Group got celebs to sign a limited edition Burton-Corona Snowboard to auction off with a partner charity site. Giiv, gave away gift cards for Global Giving where VIPS choose from about 15 Haitian relief efforts.
One of the coolest gifts and giving idea came from Blanket America (http://www.blanketamerica.com/). One side of the blanket features Obama’s inaugural speech (where he mentions “our patchwork heritage is a strength, not a weakness”), the other, a true old-school patchwork quilt of 13 different fabrics representing our original 13 colonies. For every Patchwork Heritage Quilt gifted at Sundance, Blanket America will give another to the needy. Blanket America aims to provide 1 million blankets to our country’s neediest citizens this year.
How funny I must have looked trotting down Main Street carrying a quilted blanket as I weaved between hordes of people in black peacoats and impractical shoes. I had 10 minutes to get to the Tweet House before they shut down for good. I heard Hitachi’s G-Technology was gifting harddrives. Now we’re talking…
Twitter staked out Park City’s The Shop yoga studio for their multi-tiered showcase of all things social and digital. This first “Tweet House” featured daytime panel discussions, product-gifting, evening special events and performances with live interactive video broadcasts from the “Tweet House,” on Ustream.com. The warehouse space off of Park Avenue was bumping for ‘happy hour’ but the sponsor tables were still manned. I snagged a killer vintage-style cotton shirt from Cohesive (http://cohesiveapparel.com/) before scanning the room for G-Tech. Lots of media technology from sound systems to web interfaces lined the perimeter. It seemed out of place to find Lift Kits insoles. The shoe insoles add an inch of height where no one can see. But I suppose we can all find amusement as the ‘bigger person’. Plus, I always wanted to be 5’7″. Ah ha! I zeroed in. Erin fervently shook my hand and introduced me to the Macbook-compatible G Drive mobile 500 GB USB. The sleek, white porcelain box -just slightly bigger than an iTouch – matches the latest Apple notebooks. The rugged, portable drive comes out next month and offers super speedy storage, rendering and backup(on a 5400RPM 2.5-inch drive).
“The Sundance Film Festival is the largest U.S. gathering for independent cinema and is the perfect venue for our G-Technology products,” said Hitachi Global Storage Technologies spokesman Mike Cordano. “We are pleased to help increase the vitality of independent film and filmmakers, and expand our reach within the film community.”
Everyone sponsor I spoke with said the same thing. They welcomed Sundance as the springboard to exposing them to the world. Can’t wait to dive back in tomorrow.

How I Got My Tan – Part 1

I left home this morning at 9 a.m. and returned at 11 p.m. with a brand new haircut and tan. My boyfriend wondered if I was cheating on him. I had started the day with a screening of Moon- an intriguing portrait of a man trapped on the moon while he completed a three-year contract with a solar energy firm. Sam Rockwell pulled off a brilliant Tom Hanks ala Castaway impersonation but added a sci-fi twist to it. After, I clawed my way through the intense Park Avenue traffic to the middle of Main and the Harry O’s complex where the Rock Band Lounge was in full swing. Not real rock bands there but Rock Band- the game- stood center stage; the one I sucked at during a Best Buy demo this Xmas when I tried to follow along on the electronic drums and some 8-year-old stepped up and schooled me. I’m no musician and after about a month of Rock Band’s competitor, Guitar Hero (and a strained shoulder), I knew this wasn’t my kind of game. Still, it was fun watching others have fun as they rocked on fake instruments singing and pretend strumming/beating to the songs on the TV screen behind them (and on the monitors in front).
The Lounge, formally The Marquee, was noticeably low key this year. Was it hard to find sponsors? I asked one of the coordinators of this gifting suite. “Impossible,” she answered, shaking her head. The economy had forced corporations to back out of deals and bail on the Festival. There was plenty of room now to maneuver among the companies present and time to spend with each representative.
First, I was marched over to KangaROOS (http://www.kangaroosusa.com/) where they were gifting to men, the Walter Payton Limited Edition basketball shoe. The retro shoe company that faded into obscurity in the mid 80s is back with side pocket and all, and using Sundance to help relaunch their US line. I snagged a pair of Tort 2 distressed velvet mid-cut shoes with Velcro closures that looked like a classic black Hollywood bootie.
Lia Sophia (http://http://www.liasophia.com/), the home-based jewelry business, returned to showcase their 2009 Cape Town Collection of animal prints and mixed metals. Tt Mates (http://http://www.ttcollection.com/) had a handy product- Supima cotton undergarments (camis and leggings), oh so soft and perfect for chilly days and nights. I reached out and bagged a yummy smelling Ecoya sweet pea and jasmine soy candle as I walked over to graphic artist Omar Vega and his line of new T-shirts called No Love Lost (http://www.fuckthatbuythis.com/). He aims to create works of art on his shirts so the public can view what the artist’s perceives. Essentially, he’s taking the art and political thought out of the galleries and putting it on our chests to reflect what’s on the minds of today’s “forward thinking” people. I pounded a bottle of low-cal Muscle Milk Shake before I hurried out and headed to the Hollywood Life House. The suites typically close by 6 p.m. It was 5 p.m.

More on how I got my tan in the next report…

Three Fests in One

The way I see it, Sundance is really three festivals. There’s the film part. You go up to Park City, have a movie marathon until your butt can take no more, then you take a couple of pain killers and keep watching. With screenings from 8 a.m. until 11 p.m. you can be scheduled out the entire time. There’s the party part. This is not an all day thing but rather an all night thing starting at around 4 p.m. each day. Every movie has its premiere party; every production company like IndieVest hosts a party, often, companies like Kenneth Cole, Gen Art, and Vitamin Water do it up big- usually at private homes where they can go till 3 a.m., take some painkillers and keep partying. Hence, you are wasted for any of the daytime activities; and then there is the gifting part. An all day traipse up and down Main Street, hauling paper or eco-friendly sacs a forearm thick.
Sundance organizers frown on gifting as they see it disrupting the creative process and turning their event into something of a corporate commercial enterprise. Plus, those doing the gifting are outside the sponsor realm. Marketing firms set up “houses”, “lounges” and “suites” around Park City and rent out booth space to boutique companies, promising their products exposure from A++ celebrities and media attending Sundance yet they don’t give any money back to support the Festival itself. Plus, they’re terribly exclusive and off-putting to the average festival goer.As I sat next to Jeff Best at the MySpace Cafe in the Village at Sundance, I heard him lament about the transformation of his brainchild. Best Events took the Town Lift project and turned it into a mini Hollywood gifting village for four years, dubbing it the Village at the Lift. After the same number of years of contention with festival organizers, Best caved for the greater good. After all, his number one plan all along was to show support for the film industry and if it helps everyone get along, he’s willing to play nice. But while we sat munching on scrumptious cheeseburgers (better than you would get if you paid for it at the actual restaurant taken over by MySpace for seven days), and the paparazzi angled for a better shot of Paris Hilton in the booth behind us, he dropped his head and spoke about the financial hit he took. “I had sponsors in line for this year but when I told them they also had to be official Sundance sponsors as well (and pay the official pricetag and no gifting allowed) they backed out,” he said. It’s often too much money to go mainstream with not as much promise for celebrity exposure.They found other places to go- Fred Segal, one of the VAL’s anchor ‘stores’, joined the Village at the Yard on Kearns Blvd. for five days of gifting products you typically see in their store- Retro Brand with their vintage sports team and college logo T-shirts, skate and urbanwear by Hurley, George, Gina and Lucy eccentric yet chic handbags, Undun eco-denim, Nightcap primo cottonwear. K-Swiss shoes and more. The Yard also started their own café courtesy of T-Mobile. Nickelodeon nabbed some first-class acreage across from Fred Segal to celebrate the 10th Anniversary of SpongeBob Squarepants and next door to them was drugstore.com, gifting travel essentials like bronzer, shampoo, Advil, Alka-Seltzer and Chapstick. Living Proof showcased a line of no-frizz hair products by having stylists blow and style your do. I had a brief conversation with Eliza Dushku (star of the new series Dollhouse) about snowboarding in Utah while they primped her for her movie premiere. She says she’ll be skiing from now on as she’s not too keen on pain. The conversation started because she noticed my luscious Scope Zip Hoody from Oakley and said she picked out the exact same one at the Oakley House during their Learn-To-Ride event over the weekend. Yep. I was there.
Oakley organizes these Learn-To days for celebs and VIPs who want to learn a sport from snowboarding to motocross without the hassle of going through the public process. It’s an intimate setting with Oakley products and athletes and a one-on-one introduction to both to ensure they have a positive experience.
Singer/songwriter Kelly James escorted me onto the bunny run at Park City Mountain Resort for an unofficial snowboard lesson. He was a sweet guy; extremely patient. He spent a few runs with me and then kicked me out of the nest. Luckily, I had already had time (last year) with a ‘real’ instructor at Brian Head and the few great tips Kelly gave me made sense. I felt sorry for Eliza as she should have had a professional instructor first and not a professional boarder. Those who ‘can’, can’t necessarily teach. But whether we could ride, we sure did look good.
Oakley’s gifting centered around the Gretchen Bleiler signature line of women’s snowboard apparel. The line, designed by the 2006 Olympic Silver medalist and S Games champ rocks. It fits flatteringly well, the colors pop, and the details make sense for the most part (except that I wasn’t wild about the giant belt and buckle at the bottom of one of the jacket styles). Even her signature goggles sit well on the smaller frame of a woman’s face.
Beyond the Oakley House (which was located way off Main in Park Meadows), some of the usual suspects still turned up on Main.
In order to try to get a little taste of all that is Sundance, I find myself like a chicken with its head cut off; running in all directions, not sure where to go next and just missing someplace I ‘should have been.’ The horrific traffic doesn’t help. The police have blocked off Heber Avenue so there’s no way to get from Park Avenue to Deer Valley Drive without heading up Main Street.

(Look, Ma, I’m snowboarding thanks to Oakley)

Coming down Swede Alley or Deer Valley Drive is the nightmare-especially if it’s past four.

Avoid, avoid, avoid driving in Park City right now and park and ride the bus. You also need to get creative. I went into the Yarrow and was able to find a hotel guest who gave me his parking pass. Another girl I met, whipped out a handicap pass and her cane for VIP parking. A taxi driver picked me up after I stuck out my thumb. I got in when he said he was going my way and wouldn’t charge me. Turns out he and his son are driving for his friend’s cab business and pulling in $400 a day. Next year, I’m coming back as a cabbie!
I’ve set small goals for myself. Two suites a day, one movie a day and one party a night. So far so good. And lucky me, each movie has been noteworthy- Moon, Humpday, Max and Mary, September Issue and Adam. Both Moon and September Issue had been flukes. I showed up at the theater expecting different films but they had been switched last minute. September Issue about the making of Vogue’s Fall Issue impressed me with its storytelling, infusing warmth into Editor Anna Wilson a compact woman with a cold as ice reputation. Moon, with Sam Rockwell, was supposed to be Castaway in space but instead turned out to be a compelling sci fi tale about a man whose last weeks on the moon turn into a nightmare of diabolical discoveries and thoughts on the humanity of man and machine. There’s more to tell but I must get some sleep.

FYI, the major push for the Fest is over now and though the coming weekend will bring another rush of celebrities, it’ll be nothing like it was last weekend. Now’s the ideal time to see a movie (lots of tickets are still available) or get into a party. Chat chat chat. That’s how. We went to a party for “Carmo, Hit the Road” Monday night and a woman handed us invites to the closing party at the Queer Lounge on Wednesday. Earlier, I ran into an old friend from my Deer Valley teaching days who promised to get us into the Kodak party Tuesday night. The parties are last on my to-do list but may be first on yours. If so, get some sleep, dress warm and hit the pavement by 4 p.m. for the intel.

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