There’s no way to sugarcoat the news. Sundance Film Fest ticket prices are going up…33 percent. The $20 ticket charge for films that may go straight to Netflix has more than a few Park City locals miffed. “That’s called gouging,” Tom Richardson posted on The Park Record Newspaper’s Facebook page. “Just ridiculous. We should just wait till they come to the Park City library when they’re a lot cheaper.”

Sundance organizers added $5 to the face value of last year’s $15 ticket in order to offset their operating costs. They seem to be keeping the increase on the down-low though. You would have had to visit the website to notice. The hike comes on the heels of a summer press announcement that the 2013 Festival generated an overall economic impact of nearly $70 million for Utah.

Individual tickets won’t go on sale until January but with the busiest time at the box office starting with the locals-only purchasing period.

Linda Pfafflin, a Sundance associate director, told the Record that it’s been seven years since the last increase. “The funds generated from this adjustment will help us meet rising costs associated with putting on the festival,” Pfafflin said in a prepared response. If it’s any consolation, a waitlist ticket will still be $15.

In comparison, tickets to screenings for the Toronto Film Festival are $21 and those for the Telluride Film Festival taking place this weekend are $25. Sundance organizers say they price tickets competitively but that news won’t take the sting out of those already hard-to-get Sundance tickets. So why pay $20 instead of waiting for Netflix? You’re paying for the experience, the filmmaker question and answer sessions and the chance to spot a celebrity.

Sundance 2014 runs Jan. 16-26. www.sundance.org/festival/tickets.

I first heard of Urban Herding at the Sundance 2013 Zen Den. The lounge, devoted to healing, social consciousness and a non-profit called Heal One World had invited a company called the Zoom Room to participate. The Zoom Room came with all sorts of goodies from pet partners (dog swag!) and an interest in exposing their company to media and VIPs with pets. ZR is basically a large indoor dog park with certified training, agility gear and the ability to be rented out for private time. Think Gymboree for dogs. Very cool concept for cities that lack enough open space.

As I sipped Hint Water (a naturally flavored, zero-calorie water that’s better than most) I thought, “I’m not sure it’s something that would fly in Park City.” Most dog owners- that’s about 80 percent of our community- take their pups on the trails, lakes, slopes and basically anywhere they can so they get plenty of exercise; but the Zoom Room owner made some indelible points- that it’s often way too cold in the winter to stay out too long; that there’s nowhere nearby for a herding dog to get his sheep on, that the closest agility course (besides a mountain bike trials lap) is 45 minutes away; that when it’s hot in the summer, the doggy does nothing but sleep all day. I’m pretty sure I’d spend the $15 for an hour inside this air-conditioned/heated playground if it were here.

In the meantime, he mentioned that an Aussie like Takoda might want to try Urban Herding. My ears pricked up. The newest dog sport in the U.S. is spreading like bunnies. You heard it here first, Folks! Treibball originated in Germany. Instead of livestock, dogs herd exercise balls, maneuvering them from a start point to a specific goal where you direct from a distance.  Dogs burn off energy, problem solve and learn self-control. It’s also a team sport where both you and your dog work together.

[youtube=http://www.youtube.com/watch?v=acCt7VWTnlg]

I can’t wait to try this at home. My dog already has fun with the soccer ball.

Celebrities and filmmakers visited the Zen Den through Sundance week for massages, yoga classes, Tres Sietes Tequila happy hours, and evening screenings of conscious films (animal night screened Buck, a 2011 Sundance documentary).

Tony Danza and Mariel Hemingway (holding SkinGlow’s Shea Butter). This was the first year for the Zen Den but you can find a similar atmosphere in Los Angeles at the Heal One World foundation – a program that offers alternative treatments and fitness classes to low-income and underserved demographics.

While many of the pop-up gifting areas during the Sundance Film Festival offered the usual meet-and-greet with various companies and a bag full of swag, Oakley- makers of ski and snowboard gear- once again took things a step further. The Learn-To-Ride lounge at the Downstairs bar on Main Street dressed up celebs and brought them out for an afternoon of snowboarding. If they needed a little help, they got it from prosnowboarders

Celebrity like Adrian Grenier (Entourage), who’s band played in the Oakley venue at night, Dermot Mulroney (My Best Friend’s Wedding), Octavia Spencer (Academy Award Winner, The Help), and approved media (that’s me) were gifted New Era hats and scarves, some slick soft shell Oakley pants, matching insulated jackets, goggles or sunglasses and hit the slopes with the pro boarders. If they would rather chill at the Lounge and wait for friends to return, they could taste the new chocolate-flavored Cream of Wheat and sign a bowl that will be auctioned for the Ronald McDonald Foundation, or down a healthy ‘mocktail’ made with Emergen-C- dissolvable vitamins and antioxidants to support your immune system and boost energy. The pink lemonade was one of the tastiest.

Photos by Ryan Freitas

Check out my new Oakley Changeovers.

Supermodel Alessandra Ambrosio snags some Oakley gear for her husband too.

Tim Daly Getty Images for Oakley