Vail Resorts To Buy Stake In Swiss Ski Area Andermatt-Sedrun
Today Switzerland, tomorrow the world.
It’s what many locals in Utah, California and British Columbia have feared. Vail Resorts isn’t going away any time soon, instead they are expanding their empire. Mega ski industry leader Vail Resorts announced this week that it plans to purchase a majority stake in Swiss ski resort Andermatt-Sedrun Sport AG and take over operations. This will be their first European installment.
“The base area and the mountain [investments] have created a high-end experience with significant capacity for growth from guests from Switzerland, the United Kingdom, other parts of Europe and around the world. We plan to rely heavily on, and learn from, our partners, community members and the Andermatt-Sedrun team as we gain experience and understanding of the resort, its guests and operations,” said Kirsten Lynch, CEO of Vail Resorts, in a statement.
Andermatt-Sedrun Buy-In Brings Back Memories
This deal sounds similar to the one with Talisker Group in Utah back in 2013, where VR took over all resort operations at Canyons and later Park City in 2014, before purchasing the land under PCM outright. VR summarily replaced all department heads with VR’s own personnel shortly after, despite earlier promises to maintain the status quo. Seven years later, VR is still making more enemies than friends in Park City.
“Vail Resorts is the ideal partner for our goal of developing Andermatt into The Prime Alpine Destination,” said Samih Sawiris, majority owner of ASA, about the largest ski resort in Switzerland. “With Vail Resorts’ additional capital investment in the resort, deep expertise in successful operations of integrated mountain destinations, and the company’s impressive marketing capabilities and destination guest reach, Vail Resorts will provide a significant boost to the development of Andermatt-Sedrun.” (Careful what you wish for, ASA!)
What Andermatt-Sedrun Take Over Means For Epic Passholders
On the plus side, Epic Pass, Epic Day Pass (but save your day pass for the US. It will be cheaper to purchase a ticket there) and Epic Local pass holders (5 days) will be able to scoot over to Switzerland and check things out for themselves in the 2022/23 season. The Epic Pass also provides European access to partner resorts including five days at Verbier4Vallées in Switzerland, seven days at Les 3 Vallées in France, seven days at Skirama Dolomiti in Italy and three days at Ski Arlberg in Austria. Find specific details at www.epicpass.com.
Andermatt-Sedrun is located less than 90 minutes from Zurich, Lucerne and Lugano, and roughly two hours from Milan.