In Case You Missed The Swag


Sundance May Be Over But The Fashion Lives On….

The games and gifting were slightly off from the years where stereo systems, Playstations and cars were doled out but it was no less engaging to watch the bags of swag spilling onto Main Street, Park City, this year. The idea behind ‘gifting’ is that you get to know the products, the people behind them and most importantly take it home with you for free. At the Timberland Lodge on Lower Main Street (the west side is for VIPs, the east for Public), men and women were treated to the perfect winter attire for the raging blizzard that finally appeared- SNOWBOOTS! And down jackets.

My favorite was the “Long Down” with the faux fur hood. Very Hollywood while being very Utah. The boots are wrapped in goose down all the way up to your knees. They’re a bit funky and not for everyone but super warm on your legs.

I was asked if I could write about alcohol when I entered the TR Suites at the Gateway Center. Huh? Apparently if you live in Utah you can’t write about liquor. I got a kick out of that one. Not only was I thrilled to see zero calorie margarita mix from Refine (sold in World Market) but these naughty Vice Merchants bedsheets also got my sexy on.

But of course it was too early to drink that day so I grabbed Hint Fizz instead. Unlike most flavored waters, these taste ‘infused’ rather than juiced. Kind of like those cucumber waters you’re handed at day spas.

Shoes were a big thing at Sundance this year and the styles appearing from Matt Bernson mixed the mountain look with fashion in a way that makes even a flat-soled gal like me sparkle.

As cute as heels are, though, they had to take a backseat to the new Sorels I gathered up at the Vevo Powerstation and Sorel Suite. I’m starting to feel like the Imelda Marcos of winter boots.

I have never heard of DL1961 Denim but now I know. That’s the thing about Sundance. The exposure to brands and fashion you never knew existed. DL1961 is the only jean with 4-way stretch Lycra so it will never sag, bag, or lose its shape. When you’re used to wearing Lycra baselayers all winter it’s not a stretch- so to speak- to include it in your outwear.

Friendship bracelets, layering bangles and rings are popular according to the Rachel Roy rep. But these friendship bracelets are nothing like you find at ClubMed. The touch of bling makes them all Hollywood and all Sundance.

You can’t get away from the harsh climate in Utah so Hollywood and New York brought their skincare saviors to us. Prasad Medical Skincare was gifting gels, lotions and potions designed to minimize free radicals, fine lines, and sagging skin. I walked with a skin survival kit of sunscreen, eye rescue and “intense vitamin serum”. Great stuff when you live in Park City. Throw in Burt’s Bees Shea Butter Hand Repair Cream (CW3PR Re:Treat), Amala Hydrating Yogurt Mask (EcoHideaway Lounge), Lumene Firming Day Cream (Bertolli Soup Chalet), Phytomer
(pronounced Fee-Toe-Mer) sea water bath to revitalize skin and lip plumping duo (at the Alive Green Expo Pavilion), a Fresh Cosmetics lipgloss (from Vevo), and a makeover at the L’Oreal Beauty Suite and I looked like one of those celebrities. Okay, at least I felt like one. My skin never felt better despite the lack of sleep and abundance of free-flowing alcohol over those first few days of the fest.

You can’t be beautiful without being thin and the Sensa rep vowed that clinical studies showed users lost 60 pounds in 6 months just by sprinkling the virtually tasteless crystals on every meal. I’ll be trying that before ‘buying’ that one.

And there is was! A little table of SHRD. I discovered this magical hair protein crème at last year’s Sundance but ran out in the fall. I missed it badly. I’ve tried two other leave-in conditioners since then but nothing smoothed my hair without making it feel dirty like SHRD. The stuff’s expensive so it was a sweet to see them back again for Sundance.

Eventually the space inside those suites fill up and you start to feel mushed. Nothing takes the edge off like hovering over snack food from various “sponsors”: Cream O’ Wheat and Sabra Hummus (TR Suites)- Yes, they have gotten in on the celebrity scene, Udi’s Gluten-free, organic snickerdoodles and bread (Maimi Oasis), Tembo Trading Company Watoto Coffee (Alive Lounge), and hearty, yummy Bertolli Meal Soup.

The ‘gifting’ ended long before the actual Festival did but while the curtain closes on those films I’ve just begun to try out my goodies. Now, the real party starts. And, no, you can’t borrow my boots!


Leave a Reply

Your email address will not be published. Required fields are marked *