My new favorite place is the Village at the Yard. I’m sure the organizers had this intension. They split with Best Events (Village at the Lift) to start their own enterprise and although it’s not drawing the A-listers just yet, because of the off-Main Street location, they have so much more to offer- including parking, room to breathe in the café and less snooty check-in girls.
Here’s my royal peeve. Even if you are unrecognizable as a celeb or don’t travel with a publicist in tow, you should be treated with the same respect or at least attention. You have absolutely NO idea when that person you just dissed might have something you need (whether its press, a ski lesson or your next job). And yet some folks here think their sh*t don’t stink. I read somewhere that you should treat everyone like a fan. Best advice I’ve ever had to consider. It made sense to me first when I was the third wheel of a #1 morning radio show. It was a classic rock show (like Howard Stern) and all sorts of characters approached like they knew me. As much as some of them scared me, I didn’t want strangers who were meeting me for the first time to run home and tell their friends what a bitch I was; and stop listening because of me. I wanted to be the one people talked about as “so nice”. Folks at the House of Hype whispered that all yesterday afternoon after Brittany Murphy floated through. Brittany’s got the right idea.
You want to be nice; even if you can’t help or can’t upgrade one type of pass to an all-access one. As I stood waiting for my turn at The Lift’s credential desk, I watched the girls at checkin assume one personality –sycophantic- when they recognized a name on a list, or arrogant and dismissive when they didn’t. Of course, some people just don’t care and I’ve been guilty of that on occasion but not on purpose. Sometimes our egos get the best of us and I suppose a four-day stint as the gatekeeper of a Sundance Lounge can go to your head, but jeez, folks, don’t let it!
In the everyday world, these girls they hire as Sundance credentialers are no more important than the person who foams their lattes on Monday morning. Just because they have the power of denial for this event should not spawn the kind of attitude you witness at the Sundance Film Festival. Unfortunately, This phenomenon is not limited to The Lift girls. It’s at the Sundance office itself, the houses and the parties. The ones who are the best at their jobs, however, (Fingerprint Communications operating the Boost Mobile Lounge, Stacey Wechsler’s Hired Gun Publicity, Tracy Paul & Company) get it. They actually look forward to meeting new people. But if you don’t, then fake it. You never know when the relationship you create will pay off.
That said, I was in wherever I wanted to be yesterday.
Kudos to Anderson Lumber off hwy 224 for moving out for the weekend to make the big bucks as the BNCPR’s Village at the Yard. In back, industry, media, and invited guests could drink Amstel Light around bonfire, snow tube on a mini sled hill, dine for breakfast, lunch and late night snacks at the wired T-Mobile Diner. With nearly 100,000 square feet, you aren’t angling for elbow room. I stopped at The Lift this morning and couldn’t help bumping into people- granted many had crowded around the front to take pictures with Method Man.
The VAY’s sponsors seemed to be more relaxed in their spacious environs. Timberland showcased their eco-friendly Earthkeeper boots. I can’t wait for it to warm up so I can don my Chelsea’s – the lining and outsole are recycled, the lining is also moisture wicking, they are fully waterproofed and they’re styling! I also picked up some Coochy cream from Pure Romance. Stealthy gifting celebs, the in-home personal products and accessories company has thought of everything for the bedroom; down to the “toy cleaner”. I’m looking forward to testing out the Basic Instinct pheromone cologne at the Roxy party tonight at Celsius. There was also room for the Humane Society to educate guests on seal-clubbing (I got a stuffed animal baby seal for Sage’s crib) and Diesel in partnership with A Perfect World encouraged me to select an outfit from their kids collection for one needy child participating in the APW are program. Twelve-year-old Shemar will be one styling dude soon! I stocked up with cream and conditioner at Drugstore.com’s Essentials Suite (I could have gotten some Airborne but my cold was at bay) and headed up town to the House of Hype for, what else?, hype.