Treasure Mountain, Park City Ski Area, Park City Mountain Resort, PCMR. Now Vail Resorts has put a new name on the 50+ year-old ski area’s business card- Park City Mountain. The rebranding (the first since the mid-1990s) will go full-bore public in a week or so.

Colorado-based Vail finally got their mittens on PCMR in 2014 after acquiring the lease on (The) Canyons Resort in 2013 and is in the process of linking the two into a single property. The lift line for the new Interconnect Gondola is already in and foundations are being poured for the lift towers.

“Unveiling our new brand will mark a historic day for Park City Mountain. The ambitious $50 million capital improvement project to connect Park City and Canyons to create the largest resort in the U.S. is well underway and we are excited to share the new identity of the combined resort with our community,” said Bill Rock, the chief operating officer at PCMR (PCM?). Notice the missing “The” in his statement.

Park City Ski Area became PCMR when Powdr Corp. moved onto the property in 1996. The new owners were out to play nice with snowboarding, just like USSA did when they started calling themselves the United States Ski and Snowboard Association rather than the United States Ski Association.

So now Park City Mountain Resort becomes Park City Mountain and Canyons becomes ‘Canyons at Park City.’ Are we confused yet? The Vail Resorts statement said it would “continue to maintain the unique history and atmosphere of the two base areas with differentiated marketing for the diverse hotel and hospitality experiences.” Um, okay. Not really a whole lot of differences between the two areas that would need preserving but whatever.

VR plans to release more details at a public party July 29. A new logo and a redone trail map will also be unveiled.

I don’t care how you spin it. “Vacationers loved the warm weather this winter”; “Still so much to do”; “Plenty of great snowmaking” our Utah ski season was less than epic. And the numbers don’t lie.

The Utah winter of 2014-15 registered a total of 3,946,762 million skier days, down about 5 percent from last season and shy of Utah’s five-year average of 4,037,349. But Utah wasn’t the only state to take a hit.

Nationally, skier days were down by about 3 million, a 5 percent decrease from the previous season. It didn’t help that California floundered in the snow department. The drought in the Far West (California and Pacific Northwest) caused more than a few resorts to close early. Ironically, the northeast saw unprecedented amounts of snow and cold temperatures that led to a drop in skier visits. Guess those easterners don’t know how to ski powder.

According to the National Weather Service, Utah’s annual snowfall was nearly half of our average. Luckily, snowmaking kept things buoyant and alive. By comparison, total snowfall during the 1976-77 winter season was equivalent to this year, but skier days dropped 53 percent.

“Utah’s resorts did an outstanding job, both getting the word out about early season snow conditions and ensuring that guests had an exceptional (?) experience all winter,” says Ski Utah President Nathan Rafferty.

March ‘15 conditions photo by Ryan Freitas

Total Utah statewide skier days for the past 10 years: 

*The National Ski Areas Association defines ‘skier days’ as one person visiting a ski area for all or any part of a day or night for the purpose of skiing/snowboarding.

**In May of 2015, skier days were adjusted slightly for the 2013-14 season from 4,161,585 to 4,148,573 due to a reporting adjustment from one of Utah’s resorts.

I can’t believe that no one in Europe got the memo. Not only is smoking a disgusting habit but it can kill you. As I walked the streets of Paris, tooled around the tubes of London and rode the rides of Disneyland Park and Hollywood Studios, they were everywhere-nasty smokers and nasty cigarette butts; chainsmoking locals of all age without a single care about the pollution, the negative influences on nearby children, and the lungs they will tar. Not to mention the crushing blow to that breath of fresh air we all hope for.
Whistler knows.

May 31 is World No Tobacco Day. It’s also the day Whistler/Blackcomb Resort officially becomes smoke free. That’s a bold move for Canada and an even bolder move for a ski area. Heavenly, Kirkwood and Northstar did it back in 2012 to help prevent summer forest fires and no one should steal their bragging rights but California in general has super strict anti-smoking laws.

I’ve been championing for a ban here in Utah but the plea falls on deaf ears. Why? No idea. Deer Valley says they will pass my comments up the executive chain. Snowbird says they’ll do some research and get back to me. Vail Resorts, instead of answering a simple question about whether they would follow Whistler’s lead, wanted to know who I was writing for.  Maybe they’re afraid of losing advertising dollars from orgs that might possibly sponsor skiing events or of losing employees who would rather not work at all than give up a smoke break. Cowards the lot of them. J

The new Whistler policy bans smoking anywhere on Whistler Blackcomb property, including lift lines, chairlifts, gondolas, ski runs, hiking trails, valley base areas, parking lots, Whistler Mountain Bike Park trails and all Whistler Blackcomb bar and restaurant locations, including patios.

No more ganjola at Whistler

“We have made the decision to introduce a smoke-free policy at Whistler Blackcomb to preserve the pristine alpine environment our guests come here for,” says Dave Brownlie, President and CEO at Whistler Blackcomb. “We also recognize as a leader in the outdoor adventure and wellness industry and as the largest employer in the Whistler community, we have a responsibility to our guests and staff to provide a safe and healthy environment for work and play. We believe implementing this new policy aligns with this goal.” Not to mention the assist that gives to firecrews who might otherwise be summoned to action if some butthead tosses a butt on dry slopes this summer.

Whistler Blackcomb’s new smoke-free policy will apply to both guests and staff. While the policy will prohibit guests from smoking on Whistler Blackcomb property effective immediately on May 31, 2015, Whistler Blackcomb staff can still smoke in designated areas for one more year as they adjust to the company’s new policy. During that fade-out phase, Whistler Blackcomb will provide tools and resources to help their staff quit smoking. As of May 31, 2016, Whistler Blackcomb’s smoke-free policy will apply to everyone.

The resort has set up an information booth in Skier’s Plaza for the Sunday, May 31, launch. Whistler Blackcomb leaders will be on-site to answer any questions as well as representatives from Vancouver Coastal Health, who will have cessation resources and information about the health benefits of quitting smoking on-hand.

“By taking this important step, Whistler Blackcomb is demonstrating it is a strong ambassador for health. We know many young people ski and snowboard, and youth who haven’t started using tobacco by the time they are 26 years old will most likely never start,” says Vancouver Coastal Health Medical Health Officer, Dr. Paul Martiquet. “Eliminating smoking in public places, such as on our mountains, creates healthy role modeling so youth, and others, are less likely to even consider using tobacco.”

The decision to become a smoke-free recreation area and employer aligns with Whistler Blackcomb’s core values of Safety First and We Care, as well as the company’s goal to be health-oriented and family friendly.